NBA All-Star Chris Paul has established a new partnership with Koia, a plant-based nutritional company. Together, Paul and Koia aim to bring plant-based nutritional products to marginalized “communities who lack access to healthy, low-sugar food options.”
“My hope for investing in Koia and other changemakers in the industry is that we work together toward a bigger systemic culture shift where underserved communities have access and opportunity to live better, healthier lives,” Paul said.
Part of this partnership will involve Paul and Koia introducing vending machines with plant-based snacks to HBCU campuses around the country. Also, Paul has purchased 50,000 bottles of Koia Straw-nana Dream Smoothie that will be available to GoPuff customers nationwide.
“We are thrilled to partner with Chris Paul because he’s an exceptional human being on and off the court, embodying the power of plant-based nutrition,” Koia CEO Chris Hunter said.
“We are aligned with Paul around a vision of the future where everyone has access to healthy food and look forward to working together to make that a reality.”