COLLABORATE WITH H-T-M ON NIKEID
Just yesterday, Nike unveiled the history of the now famed HTM, which is a series of collaboration stemming back to 2002 which started with Hiroshi Fujiwara, Tinker Hatfield and Mark Parker. Serving as somewhat of a history lesson, the teachers are now letting us students be the masterminds behind our how HTM designs by way of NIKEiD. Falling in line with the upcoming Air Max Day, with limited quantities you can now go to www.nike.com/htmid to get started on making your own.
For the first time ever, H-T-M — the ongoing collaboration between style leader Hiroshi Fujiwara, Nike design legend Tinker Hatfield and Nike CEO and designer Mark Parker — unleashes NIKEiD custom palettes onto three iconic Air Maxes.
HIROSHI FUJIWARA
THE EDITOR OF AIR
Founder of famed design house Fragment, Hiroshi Fujiwara is one of the most influential streetwear designers today. As part of the elite Nike H-T-M design team formed in 2002, Fujiwara has collaborated with Tinker Hatfield and Mark Parker to amplify new innovations, reinterpret existing designs and explore concepts that take the Nike brand to new places.
Hiroshi Fujiwara helps you customize your Air Max 95 with a clean, crafted design palette that includes premium suede and leather, sophisticated neutrals and subtle, standout details. Select your options to design your own.
TINKER HATFIELD
THE ARCHITECT OF AIR
Legendary Nike designer Tinker Hatfield is the architect of Air Max 1, Air Max 90 and Air Jordan 3 through 9, among countless others. Today he runs Nike’s Innovation Kitchen and collaborates with Hiroshi Fujiwara and Mark Parker, bringing some of Nike’s most forward-thinking designs to life.
Tinker Hatfield helps you customize your Air Max 1 with materials taken from his original inspiration for visible air, including the bright colors of exposed pipes and translucent Hyperfuse skin. Select your options to design your own.
MARK PARKER
THE VISIONARY OF AIR
As the visionary behind visible air, Mark Parker entered sneaker design history. As CEO of Nike, Parker now runs the world’s largest sports brand, but still finds time to collaborate with Tinker Hatfield and Hiroshi Fujiwara on Nike H-T-M, creating some of the most innovative sneakers since 2002.
Mark Parker helps you customize your Air Max 2014 with materials inspired by the natural world, including a palette of gradients, shifting colors from iridescent insects and seamless, zero-waste Nike Flyknit material. Select your options to design your own.
