JORDAN BRAND ATHLETES TAKE GRIDIRON IN AJ VII CLEAT
While many of us, if not all of us were tuned in to the NFL game last night which included the Steelers vs Patriots, Jordan Brand kicked off the season in a special way. Prior to the game we were introduced to the Air Jordan 7 Cleat. Cleats that a select few of Jordan Brand members in the NFL will sport throughout the season. Not only that Joe Haden was official announced as a member as well.
Check out the official unveiling for these cleats by JB and let us know which are your favorite.
To celebrate the kick-off of the professional football season and the 23rd Anniversary of the Air Jordan VII silhouette, the Jordan Brand outfits its football athletes with player-exclusive cleats.
Originally released in 1992 and worn by His Airness in his first back-to-back championship season, the Air Jordan VII features a neoprene inner bootie and colorful geometric detailing inspired by West African tribal culture. Each Air Jordan VII cleat incorporates team-specific colors. The Lunarlon cushioning system delivers a responsive feel, while the multi-colored 12-cleat configuration offers premium traction and durability.
Each season, Jordan Brand adds to its family of football athletes with players who embody the championship mindset and represent the iconic Jumpman on and off the field. Today, the brand welcomes Joe Haden, two-time Pro-Bowler and elite cornerback, to its family roster.
“I am honored to represent the Jordan Brand this season alongside some of the best players in the game,” says Haden. “The brand’s legacy of pinnacle performance product is unlike anything in the world and I am excited to continue showcasing that heritage on the field.”
Stay tuned to Jordan.com and @Jumpman 23 for the latest Jordan Brand updates.
