At this point in his career Pharrell Williams has reached the ‘Can’t Do Anything Wrong’ phase because everything he touches turns to gold. Upon announcing his partnership with adidas his apparel and sneaker collaborations sell out.
He then goes and signs a deal with Apple for their Apple Music/Beats application that was recently unveiled with his Apple exclusive video for ‘Freedom’. So what’s next for Skateboard P? Why not release another adidas collaboration and with that said introducing the adidas Originals by Pharrell Williams ‘Supershell’ which is in association with NYC’s own contemporary artist Todd James.
Check out below the official press release from adidas and let us know your thoughts on the upcoming collaboration releasing this August 7th.
After captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back for FW15 with Supershell. The Supershell project sees Pharrell hand-pick friends and creatives from around the world to completely reinvent the shoe’s Shelltoe for the very first time, evolving the Superstar into a canvas for creation.
Debuting with the Artwork Collection, Supershell brings art and creativity to the Superstar like never before. The Superstar’s Shelltoe comes alive with signature graphic artworks and designs from NYC contemporary artist Todd James, American photographer-director Cass Bird and contemporary Japanese artist Mr.. The artists’ designs are then joined by six of Pharrell’s very own artworks that explore life force and energy and its relationship with color.
With a limited release and exclusive artworks for different regions around the globe, the footwear is offered in black and white colorways, allowing the vibrant artworks to take center stage. Adding an additional layer to the concept: each left and right shoe features a different graphic treatment allowing the collection to be mixed and matched endlessly, forming yet another opportunity for creative expression by the wearer themselves.
via: adidas
