Now this is something that was certainly worth reading and actually taking the time out to understand. a footwear concept deriving from ocean plastic. How could that even be possible? Well instead of me sitting here trying to articulate words on what I read I’d rather you guys take the time out to learn how this innovative mission came into fruition, resulting in a 3D-Printed shoe midsole.
As we know lately adidas has been doing a lot of experimenting with their shoes whether it be their 3D Printed performance shoes or Futurecraft which reimagines leather. I know this is all pretty surreal to say the least for sneakers but when you have BOOST technology and other technologies there really is no limitations.
adidas and Parley for the Oceans showcased an innovative footwear concept, a 3D-printed ocean plastic shoe midsole, at the Parley Talks at COP21 to demonstrate how the industry can rethink design and help stop ocean plastic pollution.
“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing,” said Eric Liedtke, adidas Group Executive Board member responsible for Global Brands. “The industry can’t afford to wait for directions any longer. Together with the network of Parley for the Oceans, we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed ocean plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason of what we create. We want to bring everyone from the industry to the table and create sustainable solutions for big global problems.”
The concept shoe consists of an upper made with ocean plastic content and a 3D-printed midsole made from recycled polyester and gillnets.
“2015 is our year, the year of the Oceans: the ocean movement successfully brought the cause onto the COP21 agenda in Paris,” said Cyrill Gutsch, founder of Parley for the Oceans. “Protecting life underwater became the 14th development goal of the United Nations. With a framework of political goodwill in place, it is the right moment to transform words into action. Therefore, Parley in Paris is all about updating knowledge, sharing visions, fine-tuning strategies, creating concepts and forging collaborations in order to kickstart change. We are really excited to have adidas supporting us in this journey and showing how you can take concrete steps in the right direction.”
As founding member, adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Ocean Plastic Program (A.I.R., Avoid, Intercept, and Redesign) that intends to end ocean plastic pollution. Since the partnership was announced in April 2015, adidas has taken concrete immediate steps in this direction
