Tory Lanez is officially in full out album promotion mode. Fresh off of releasing his second studio album, Memories Don’t Die, the Toronto singer and rapper is back with the official video for his single, “Real Thing”. The record, which features Future, presents Lanez lavish life as a true goal for anyone listening. The video for the single is no different. The visuals for the Future-assisted track come equipped with cars, jewelry, and cash to match. However, the video is a bit different than your average visual presentation. Similar to The Weeknd and Future’s video for “Low Life”, the video is presented in a dark, eerie fashion that seems very similar to a thriller or horror movie. Future comes in at the ninety-second mark, showing himself to be the star we’ve come to know.
“Real Thing”, which is the third single off of Lanez’s newest project, is the third single to receive visuals. Previous videos for “Skrt Skrt” and “Shooters” show that Lanez is continuing to stay on the cutting edge of visuals in today’s hip-hop landscape. The actual music off of Lanez’s newest project has also received great reviews during its first weekend on the open market.
We gave Tory Lanez new “Memories Don’t Die” album 5 out of 5 stars
What do you rate it? pic.twitter.com/VfHXGpyWcT
— Hip-Hop Heads (@HipHopHeads) March 4, 2018
— HotNewHipHop (@HotNewHipHop) March 4, 2018
While many loved it, a few didn’t. Lanez is projected to sell 45,000 copies during his first week according to DJ Akademiks. Many think that his lack of sales could be related to those who continue to think that he has not yet found his own sound.
Did Drake drop an album yesterday or Tory Lanez?! Nonetheless, Memories Don't Die is fire. Hasn't yet found his OWN sound, but the tracks sound goooood. Lot of diff. vibes. What ya'll think?
— RICHIE LE (@RICHIELE23) March 2, 2018
The Tory Lanez album is one of the most contemptible, artistically redundant things I've ever had to listen to. In his quest to rip off every contemporary style of rap, no MC is safe (except Migos). https://t.co/w2uf4SlUZM
— Ben Beaumont-Thomas (@ben_bt) March 2, 2018
You be the judge! Tory Lanez’s newest project, including his Future-assisted “Real Thing”, is now available on all major streaming outlets.