I’m a Star Boy is right. The Weeknd is celebrating a great end to 2016 and looks to be continue the momentum now in 2017. Aside from his album ‘Star Boy’, the man who claims to come alive in the Fall time, partnered up with PUMA.
As we know PUMA houses such celebrities like Rihanna, Kylie Jenner & Meek Mill to just name a few. Adding The Weeknd is a very big move and here we are with their first collaborative effort.
The Weeknd x PUMA collaboration is led by a campaign dubbed ‘Run The Streets’ which will introduce the IGNITE Limitless Hi Tech and Extreme Hi Tech. Here is from PUMA, a better idea on what led to the ‘Run The Streets’ campaign;
Blurring the lines between performance and style, PUMA’s new Sportstyle platform introduces street-ready and technically progressive products, including IGNITE Limitless and IGNITE evoKNIT footwear as well as Evo Apparel.
Growing up in Toronto, the city has long-been The Weeknd’s source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign. His laidback, streetwise style and swagger is the epitome of Run The Streets. With ‘Run The Streets’, PUMA creates a campaign platform for true individuals seeking streetwear that stands out and performs. These individuals are the boldest on their block, live life at full speed, and always infuse every move with attitude.
Here is further details regarding the upcoming collaboration as they release this January 12, 2017. Let us know down in the comments afterward if they will be a DEF Cop or DEF Not.
The all-new IGNITE Limitless officially launches this month under the ‘Run The Streets’ campaign with IGNITE Limitless Hi Tech and Extreme Hi Tech dropping on January 12th on PUMA.com, PUMA stores and sneaker retailers worldwide.
Amped up with technical tailoring and street-ready dimensions, these bad boys are ready for the streets. Visibility is reinforced with 3M reflectivity on the heel and tongue. To keep it water tight, the toe cap is sealed with PU. And for that durability factor much needed for your everyday hustle, the midfoot cage is reinforced with Kevlar protective backing.