Drake is up to something and ‘Jumpman’ might not like it. Toronto’s own rap superstar is reportedly set to make a move from the Jordan sneaker brand to join Adidas. Drake has been with Jordan since the end of 2013 and he’s even made a song about the famous silhouette with Future but his time under Michael Jordan’s umbrella could be ending soon.
Over the years the Air Jordan VIII, Air Jordan X and Air Jordan XII have all received a nice Drake addition to the kicks but he has yet to have his own sneaker or line of products. According to reports, Drizzy is seeking more creative control and he’s potentially going to join Adidas to get that freedom.
Nick DePaula of NiceKicks and ESPN and Brendan Dunne of SoleCollector reported the following.
Can confirm that Drake and his team are far along in negotiations with Adidas on a comprehensive endorsement deal. More to come… pic.twitter.com/oSyoUSStA2
— Nick DePaula (@NickDePaula) February 22, 2018
Multiple footwear industry sources have informed Sole Collector that superstar Canadian rapper Drake is unhappy with his partnership with Jordan Brand and looking for an exit and a new deal that would afford him more creative control.
Drake is in talks with Adidas for a new sneaker deal, sources tell Sole Collector.
A Jordan spokesperson declined to comment on the status of the brand’s relationship with Drake. A rep for Drake has not returned a request for comment. Adidas has not confirmed that a deal is in the works.
The sneaker giant already has a stranglehold on the soccer world and international sports but their run in the basketball and hip-hop world as of late has been strong.
Adidas’ connection to hip-hop dates back to the 80’s when Run DMC first sported the three stripes and it has continued through the years with Snoop Dogg and even now with Kanye West, Pusha T and Pharrell. Adidas boasts a basketball roster complete with NBA All-Stars Damian Lillard, John Wall, Joel Embiid, Kristaps Porzingis, Goran Dragic and Derrick Rose along with some young up and comers in Zach LaVine, Kelly Oubre, Donovan Mitchell, Dragan Bender, Brandon Ingram and fellow Canadians Andrew Wiggins and Jamal Murray.