Tennis legend Venus Williams has partnered with K-Swiss to launch the “Glow Up” collection. Through the partnership, Williams will curate a line of leggings, shorts, jackets, and hoodies.
“EleVen by Venus is excited to be collaborating with K-Swiss again on a new, unique capsule collection,” Williams told Footwear News.
“K-Swiss has been an iconic brand for decades, so I loved creating looks that combine their timeless style with EleVen’s vibrant and sleek designs. With the ‘Glow Up’ collection, we created dynamic outfits that represent confidence, individuality, and versatility so our customers can feel their absolute best, both on and off the court.”
Williams is an international superstar who could’ve partnered with Nike, Adidas or even Under Armour for her latest line. However, her decision goes far beyond profit or wanting to make a big splash. As a California native, K-Swiss represents a number of things that are core to her personality, upbringing and personal brand.
“When I think of K-Swiss — from when I was younger until now — I think of classics. It works with everything. It’s based on the California lifestyle, and I’m from California. They’re open to creativity and new ideas. The design is incredible. With all those different aspects, it’s a perfect fit,” she explained.
“I love being able to dive in to the archives. You look at 30 shoes together and your head spins. Their archive is just sick. I love the juxtaposition between the ’70s, ’80s and ’90s shoes. My personal favorite is the ’90s silhouette.”
A pioneer on and off the court, Venus Williams has broken through again and again. In FN’s new cover story, the tennis legend opens about what keeps her motivated, how she’s fighting for equal pay and her new partnership with @KSWISS. Read it here. https://t.co/RTqqF6tYLH pic.twitter.com/nDApophmMF
— Footwear News (@FootwearNews) May 17, 2021