Travis Scott has partnered with PlayStation to promote the upcoming release of the PlayStation 5. Thus far, he has released a new ad to highlight the team that helped put together the new gaming console. He has also hinted at the possibility of releasing PlayStation sneakers.
“I’m super thankful and excited to be able to bring my strategic and creative vision to the rollout of such an iconic product. I’ve always been a fan of PlayStation and the brand they’ve built, and this is another example of finding a partner who believes in and trusts Cactus Jack to execute for their brand,” Scott said.
— TRAVIS SCOTT (@trvisXX) October 23, 2020
“Travis is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can,” PlayStation Senior Vice President Eric Lempel said.
This is the latest major partnership for Travis Scott. This fall, he worked with McDonald’s to create his own meal and toy. He also created merchandise for his fans and McDonald’s employees. Moving forward, his fan will eagerly await the release of his next project, Utopia.