TikTok has partnered with Shopify to launch a new initiative to support Black businesses. The “Shop Black” initiative will allow Black-owned businesses to share their stories while being highlighted throughout the app.
“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” Blake Chandlee of TikTok said.
“As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally.”
Thus far, TikTok has pre-selected businesses such as Riot Swim and Red Bay Coffee to showcase during “Shop Black” week. The initiative will kick-off on November 10, 2020 and end on November 15, 2020.