Sprite has teamed up with stars like Yara Shahidi and Rapsody to launch the “Create Your Future” voting campaign. With a star-studded list of spokespeople, Sprite hopes to “inspire and educate young Black and multicultural voters.” In addition to grabbing public figures like 2 Chainz, the brand is also working with Black artists like Yvette Glasco and Neka King to create artwork centered around the importance of voting.
“Sprite has a long history of putting on artists and tastemakers in hip-hop,” 2 Chainz said.
“I’m teaming up with Sprite again for the Create Your Future campaign, which encourages Black and multicultural youth to learn about the different ways to vote. No matter your background or where you live, it’s important to educate yourself on the candidates, their policies, and the process to vote.”
To get the initiative going, Sprite has launched its own website along with a new series of ads. “Create Your Future” comes just in time for November 3, the last day to vote.