NYC is the place to be this February, well the first half at least. All Star Weekend festivities are preparing to begin and even the folks at VILLA are getting in on the fun. Teaming up with Starter again for this one, they are bringing a retail experience shoppers will never forget to the Big Apple by way of Philly.
Check out the official press release for the 11 day event below…
STARTER AND VILLA UNVEIL A POP-UP RETAIL EXPERIENCEDURING 2015 NBA ALL-STAR WEEKEND AT NYC’S PARAMOUNT HOTEL“THE STARTER x VILLA CLUBHOUSE”February 4th – February 15thFeatures Artwork Curated by NaturelExclusive Product Drops and Limited Edition ReleasesSpecial Events to Include Celebrity and Athlete AppearancesNew York, NY (February 2, 2015) – In celebration of 2015 NBA All-Star Weekend – Starter, the legendary sports apparel brand founded in 1971 and owned by Iconix Brand Group, announces the “The Starter x Villa Clubhouse” a pop-up retail experience taking place at the Paramount Hotel in Times Square. The store is open from February 4th to February 15th and will be operated in partnership with VILLA, a Philadelphia-based lifestyle retailer of urban-inspired footwear and apparel. In addition Carl Banks, President of G-III Sports and 2x Super Bowl Champion, will be hosting a series of special events which include product launches, fan appreciation nights, celebrity DJ parties, charity events, athlete appearances and radio/TV/online broadcasts.“The Starter x Villa Clubhouse” represents VILLA’s first-ever retail space in NYC, and as such will feature artwork curated by contemporary urban illustrator and artist Lawrence Atoigue (aka Naturel) to pay homage to “all things New York” with influences drawn from pop art, surrealism, sports and hip hop.“This is a unique opportunity for us to reach our VILLA customer, many of whom live and breathe basketball,” says Patrick Walsh, VP of Marketing at VILLA. “With the exciting product releases and dynamic events taking place, we are certain “The Starter x Villa Clubhouse” will be THE destination during NBA All-Star Weekend.Exclusive products available at “The Starter x Villa Clubhouse” include a wide assortment of NBA, NFL, MLB, NHL and NCAA team jackets and items from the Starter Black Label premium collection. Also limited edition VILLA #REFRESH launches include Starter’s satin jacket packs called “Forgotten Franchises”, “Big East” and “Slam Dunk”, Timberland’s 6’ “Emerald” and “Sweet Potato” boots as well as the Reebok Question Pump, “A Day in Philly.”“I am excited to welcome basketball fans to NYC for NBA All-Star Weekend. It’s great to work with the Paramount Hotel and VILLA to create memorable experiences through products and events that you won’t be able to find anywhere else,” says Carl Banks, President of G-III Sports. “Our Starter “Slam Dunk” pack specifically honors the rich history and iconic dunks from NBA All-Star legends.”Hours of The Starter x Villa Clubhouse are 11am-8pm Sunday – Thursday / 11am-10pm Friday – Saturday.
