The iconic Staples Center, which hosts the Los Angeles Lakers, Clippers, and Sparks, will be renamed to Crypto.com Arena after the cryptocurrency exchange platform bought the naming rights of the venue for the next 20 years.
We're extremely proud to announce that Staples Center, Los Angeles' most iconic arena is getting a new name:
https://t.co/vCNztATkNg Arena
As part of this 20 year partnership, we're also excited to welcome the @Lakers & @LAKings as our newest partners! pic.twitter.com/KCfYKySDRt
— Crypto.com (@cryptocom) November 17, 2021
In addition, the agreement also makes Crypto.com the official cryptocurrency platform partner of the Los Angeles Lakers and the LA Kings.
As of late, the world of cryptocurrency and NFTs has gained momentum and popularity, recently the NBA signed a partnership with the exchange platform Coinbase and launched NBA Topshot as a platform to collect your favorite plays of the league.
Following comes from the official press release:
“Known as the Creative Capital of the World, the city of Los Angeles and the people who call it home have always been pioneers, pushing the boundaries and innovating as the undeniable global leaders of culture and entertainment,” said Crypto.com Co-Founder and CEO, Kris Marszalek. “We’re very excited about partnering with AEG and investing long term in this city, starting with Crypto.com Arena in the heart of downtown, and using our platform in new and creative ways so that cryptocurrency can power the future of world-class sports, entertainment, and technology for fans in LA and around the world.”
The venue will say goodbye to its current name to adopt the Crypto.com Arena name on December 25th when the Lakers host the Brooklyn Nets on Christmas Day.
