Snoop Dogg is a man of many talents. Last week, Snoop Dogg joined the cast of Curtis “50 Cent” Jackson’s new series, Black Mafia Family. This week, he’s partnering with 19 Crimes to launch his own rosé, Snoop Cali Rosé.
“We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond,” he told Wine Industry Advisor.
This is Snoop Dogg’s latest partnership with the brand. Previously, the two collaborated to produce a popular red wine that can be found at a nearby grocery store.
“Snoop has been a dream collaborator that has taken 19 Crimes Snoop Cali Red to the top of the charts as the #1 Wine Innovation of 2020. We can’t wait for this second release to hit our loyal 19 Crimes fan base and see how they Rosé with Snoop Cali Rosé,” TWE Marketing Vice President Americas John Wardley said.
“This is 19 Crimes’ first California rosé and we are already seeing high demand from our retail partners to get it in store as soon as we possibly can.”
Snoop Dogg’s Snoop Cali Rosé is available in stores and online now.