Serena Williams has partnered with Hank Mercier and Eric Ryan to launch Will Perform, a line of pain relief and daily muscle care solutions designed to support those living an active lifestyle. The launch of Will Perform coincides with the introduction of four wellness products — WILL Relieve™, WILL Cool™, WILL Rest™ and WILL Soothe™. WILL Relieve™ and WILL Cool™ offer pain relief while WILL Rest™ and WILL Soothe™ help with daily skin and muscle care.
“Recovery has played an integral role in my performance and professional success. It’s a practice that can benefit anyone with an active lifestyle,” Williams said.
“That belief is what inspired us to develop a line of products that targets your muscles and can be incorporated into your daily self-care routine.”
Serena Williams completed her legendary tennis career at the U.S. Open in September. After winning 23 Grand Slam singles titles, Williams has transitioned into venture capital with her own firm, Serena Ventures. This far, the firm has invested in a variety of minority-operated companies, including Open Sponsorships, Freeing Returns and Parfait. Overall, the firm aims to empower creative minds from marginalized communities to change the world around them.
As Serena Ventures continues to grow and evolve, Will Perform will be introduced to Target stores on December 8, 2022. Ten days later, Will Perform will make its way to Target’s online marketplaces.