Roc Nation is no stranger to developing and breaking new talent. Over the years, Shawn “Jay-Z” Carter and company have had a hand in elevating the careers of J. Cole, Rihanna and several others. Despite reaching the top of the industry several times, the entertainment imprint remains committed to providing a spotlight to emerging talent and giving flowers to artists that have defined the culture.
This week, Jadakiss hosted Roc Nation’s “Set The Bar” cypher. Sitting in the heart of the City of Dreams, the New York icon and legendary hitmaker Guru provided classic beats as a number of emerging artists showcased their skills on the mic. HDBeenDope, Kur, Reuben Vincent and Huey V all took turns delivering their best verses. Not to be forgotten, Grammy-nominated scribe Rapsody also stepped up to the plate.
Throughout the “Set The Bar” cypher, each of the rising acts rocked newly released pieces from Roc Nation’s Paper Planes clothing line. Whether its black on black letterman jackets or their classic fitted hats, each piece adds to the iconic imprint.
Check out the complete “Set The Bar” cypher featuring HDBeenDope, Kur, Reuben Vincent, Huey V, Rapsody, Guru and Jadakiss below.
