R&B gets interesting when you take pieces from the much-treasured 1990s to early 2000’s era and combine it with the sound of today. Rising North London singer Nippa does this perfectly with his new joint, “Pay The Price,” following the recent success of his previous single “Situation.”
R&B fans will instantly recognize the Aaliyah “Come Over” sample, a prominent feature of the smooth instrumental produced by Lou Xtwo. This comes shortly after a Boi-1Da FaceTime cameo, a co-sign that highlights how he’s received by international audiences.
The visuals, shot by FACES and edited by JrX, make use of the environment close to him, showing Nippa within his local area alongside his boys. This is an interesting approach to an R&B visual, especially since videos set on an artist’s local estate are heavily associated with UK rap visuals. While his sound resonates globally, this choice of setting gives Nippa close proximity to his UK counterparts, a homegrown feel,
Layered with a VHS filter, the video flicks between the jumpy settings of a house party and a recording of him performing in front of a live audience in post-lockdown London. The latter clip feels highly relevant considering this video dropped shortly after Nippa delivered a strong performance while opening for West Coast singer Blxst at a recent show.
For those who haven’t already, plug into “Pay The Price” and get familiar with the new wave of R&B coming out of the UK.