The NFL has reached a deal with Google for the rights to NFL Sunday Ticket in 2023 to be shown on YouTube TV. This new deal is a multi-year deal and will air on YouTube TV and YouTube Primetime channels. NFL Commissioner Roger Goodell has discussed moving to more streaming options for some time now. The move from DIRECTV to YouTube is part of that plan. NFL Plus is another part of that plan to capitalize on combining streaming and sports. This seven-year deal is worth over two billion dollars per season. The NFL also retains some rights to commercial ads.
The NFL has announced that it reached a multi-year deal with Google giving YouTube TV and YouTube Primetime channels exclusive rights to NFL Sunday Ticket in the United States beginning next season.
— Ian Rapoport (@RapSheet) December 22, 2022
Roger Goodell said the following in a statement about the deal: “We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL. For a number of years, we have been focused on increased digital distribution of our games, and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
The NFL is attempting to become a more international brand and moving NFL Sunday Ticket to streaming could be a big part of that moving forward. Streaming has become a major way people watch entertainment and sports are having to adapt to that,