A new star is emerging in southeast London and his name is Jim Legxacy. The 20-something vocalist from Cratford has a dynamic style that spans Rap, R&B and beyond. His unique skillset has landed him in GRM Daily, Complex and Fader. With the release of his latest track, “Candy Reign,” his presence outside of the U.K. will only continue to grow. Backed by guitar and an infectious sample of “Candy Rain” by Soul For Real, the rising artist effortlessly floats over the production with airy tones.
“My love, do you ever dream of candy-coated raindrops?” he sings.
“You’re the same. My candy,” he adds as he harmonizes with the iconic R&B track.
The soulful track is only amplified by the carefree, cheery visuals. Shot by Fidel with creative direction from Jim Legxacy, the video takes viewers from the store on the corner to the train and even the famous Cratford Centre sign. Regardless of where the camera finds the London artist, the energy that he and his friends display on camera is infectious and perfect for the summer.
“Candy Reign” serves as the follow-up to his previous stand-out track, “Hit It Light It Twist It.” Differing in sound, “Candy Reign” highlights the diversity in his talents and ability to adapt to unique production. As time goes on, Jim Legxacy is definitely an artist that fans should keep track of. For now, check out the “Candy Reign” video below.
