One year ago this week, Jadakiss put on a legendary performance at the Hulu Theater in Madison Square Garden. Backed by Styles P and Sheek Louch, the New York native stole the show as he performed a number of classic records while Dipset watched from the background. In the days that followed The Lox’s Verzuz performance, Fat Joe delivered an epic recap, the group’s streaming numbers skyrocketed and they went on tour with Dipset. Best of all, it allowed Jadakiss to improve his standing at Def Jam.
“My numbers went up for hostings and walkthroughs, for shows, and TV cameos. It also showed Def Jam that they got to do the right thing [and] restructure my contract,” Jadakiss told Andre Gee of Complex.
Having experienced the success that follows a great Verzuz performance, Jadakiss implores future participants to use the platform to their advantage.
“More artists should prep for Verzuz, and take it seriously,” the Def Jam artist explained.
“It’s a celebration. It’s somewhat of a battle. And you’ve got to take it seriously. You show your craftsmanship, as well as display your catalog.”
At the moment, it’s unclear who will take the Verzuz stage next. In June, Omarion, Mario, Sammie, Ray J and Pleasure P set the internet ablaze with their antics during BET Awards weekend. Weeks later, Verzuz partnered with Major League Baseball to host a battle featuring Luny Tune and DJ Nelson. Since then, Chris Brown and Usher have discussed the possibility of participating in a Verzuz battle, but it does not appear that it will move beyond a social media debate. Swizz Beatz and Timbaland have not divulged their plans for the fall, but they could have a surprise up their sleeves.
