Patreon CEO Jack Conte is fed up! Recently, the tech mogul shared a short video via Instagram and complained about Meta’s fixation on promoting video content.
“I realize I’m a bit biased as CEO of Patreon here. I get that, but this is a big deal for creators,” Patreon CEO Jack Conte said when discussing AI-curated feeds.
“We spent years investing in these platforms, building followers, building communities, and these changes remind us once again that these are not our followers, these are Facebook’s users.”
Conte is not the only person to raise issues with Meta’s endless desire to pivot to video content on both Facebook and Instagram. Most notably, the Kardashians called the company out for “trying to be TikTok.”
Despite pushback from users, Adam Mosseri of Instagram has declared that the app is no longer for simply sharing photos. Meta CEO Mark Zuckerberg has also backed up this declaration by pointing out that the consumption of Reels has increased by 30% quarter-over-quarter. However, onlookers question if that increase is driven by users desire to watch more Reels or timelines being automatically inundated with Reels.
“Instagram is making it seem like the photography to video thing is a separate thing from algorithmic curation, but that’s not entirely true,” Patreon CEO Jack Conte said.
“I actually think the problems are quite linked, because when you focus on the platform mitigating the relationship between the creator and the subscriber, what you’re essentially doing is giving the platform the power and the responsibility to decide what to send to whom, when…And that’s the part of it that makes me angry as a creator. Because I’ve spent years, decades building communities on these platforms.”