Idris Elba and Sabrina Elba are looking to revolutionize the way in which the public views skincare products with their latest venture, S’able Labs. Months after teasing the project, it appears that the Elbas are prepared to launch their product line in stores on July 12, 2022. Consisting of natural ingredients from East Africa, S’able Labs’ first product line will feature a cleanser, toner and moisturizer. Products will range from $30 to $56 on a direct-to-consumer distribution path. Moving forward, the Elbas are pursuing retail distribution options with partners in the U.S. and Europe.
The Elbas began to develop these products after having discussions about self-care within their own household. Ultimately, the couple came to the conclusion that when individuals treat themselves best, they show up at their best for others. Idris and Sabrina Elba believe that skincare can play a role in making sure that individuals show up at their best and create a better space for themselves and others.
“We realized that if we’re going to support self-care in the way that we were looking at it at the time, it had to be community-focused,” S’able Labs Co-Founder Sabrina Elba told The Hollywood Reporter.
“It had to make people feel good so that they do good, which very quickly became a mantra of ours. When you meet someone for the first time and you feel good and hold yourself more confidently, that has a massive impact on how you treat other people and how you treat yourself.”
Consumers can begin grabbing S’able Labs’ products via their website on Wednesday, July 12.