Diddy is prepared to start the next chapter of his career. Earlier this week, the legendary record producer announced that he is launching his own label called Love Records. With a focus on R&B trendsetters, the label will “release singles and collaborative projects from a collective of world-class artists, producers and songwriters.”
“Music has always been my first love, Love Records is the next chapter is about getting back to the love and making the best music of my life,” Diddy said in a press release.
“For the Label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”
In addition, Diddy has also signed a one-time deal with Motown Records. After teasing his upcoming album for a few months, his R&B project is expected to hit streaming platforms this summer.
“This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; To be a part of his next evolution and album is nothing short of monumental,” Motown Records CEO and Chairwoman Ethiopia Habtemariam stated.
— Motown Records (@motown) May 10, 2022