Well, since Rick Ross was dropped from the brand, Reebok is looking for a new hip-hop artist to be their spokesperson. It’s still a rumor at this point, but the brand has supposedly been in talks with Bow Wow about filling the void.
Bow Wow, who’s now the host of BET’s 106 & Park, would obviously be an attractive candidate for the sports apparel brand due to his constant public exposure on TV. Mr. 106 & Park is also a low-risk, considering most of his publicity is via cable television, rather than through music and lyrics at this point in his career.
Reebok has not made any official announcement or confirmation yet.
[Source]
