BoohooMAN has decided not to move forward with any current or future business partnerships involving DaBaby. The company shared its decision with consumers via a short public statement posted on Twitter yesterday.
“boohooMAN condemn the use of homophobic language and confirm we will no longer be working with DaBaby,” the company stated.
“Diversity and inclusion are part of the boohoo Groups DNA and we pride ourselves on representing the diverse customers we serve across the globe.”
BoohooMAN’s decision was largely driven by the Charlotte native’s recent performance at Rolling Loud in Miami, Florida. During his performance, he brought out alleged abuser Tory Lanez to perform “SKAT” while Megan Thee Stallion was reportedly backstage. Then, the GRAMMY nominee made several disparaging and homophobic comments.
If you didn’t show up today with HIV, AIDS, or any of the deadly sexually transmitted diseases, that’ll make you die in two to three weeks, then put your cellphone lighter up. Fellas, if you ain’t sucking d*ck in the parking lot, put your cellphone lighter up,” he told the crowd at Hard Rock Stadium.
His comments prompted public statements from Dua Lipa, Elton John and several others.
“We stand up and support the LGBTQ+ community, and we do not tolerate hate speech or discrimination in any form,” boohooMAN added.
Despite the backlash he has received regarding his Rolling Loud performance, DaBaby is set to perform at Lollapalooza later this week.
boohooMAN condemn the use of homophobic language and confirm we will no longer be working with DaBaby.
Diversity and inclusion are part of the boohoo Groups DNA and we pride ourselves on representing the diverse customers we serve across the globe.
— boohooMAN (@boohooMAN) July 28, 2021