Adidas has reportedly parted ways with Beyoncé and her apparel brand, Ivy Park. Neither party has publicly commented on the news, which was first brought to light by The Hollywood Reporter.
The German apparel brand first entered into a partnership with the chart-topping star’s Ivy Park back in 2018. With the help of Adidas, Ivy Park has developed new footwear and apparel collections for the better part of five years. However, the two parties have reportedly had “major creative differences” in recent years. Moving forward, reports indicate that the Texas native is “excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.”
Beyoncé will not only chart her own path in fashion, but she will do so musically as well. The Grammy Award winner is set to embark on the Renaissance Tour this summer. The four-month-long tour will begin in Stockholm and travel through Europe before making its way to North America in July. Ultimately, her highly-anticipated world tour will conclude in New Orleans in September.
Beyond her tour and apparel brand, rumors continue to circulate about the release of visuals from her latest LP. However, Beyoncé’s Parkwood remains tight-lipped about any and all releases from the global star.
