Apple has introduced Apple Music TV, a free 24-hour live stream of popular music videos. The live stream will also feature “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests.”
The channel kicked off on Monday with a countdown of the top 100 most streamed songs on Apple Music. On Thursday, Apple Music TV will celebrate Bruce Springsteen’s upcoming album with an all-day takeover. Ending the week, Saint Jhn will debut his “Gorgeous” video and Joji will debut the “777” video.
In addition to streaming music videos, Apple has hinted at premiering original content like interviews and documentaries. In a press announcement, Apple said that interviews, documentaries and content like “that content will now also have a home on Apple Music TV.”
Apple Music TV is now available in the browse tabs of the Apple Music and Apple TV apps.