May 23rd, 2017 | Cordell

Nike Re-Signs Odell Beckham Jr., Matching adidas’ 5-Year, $29 Million Offer

Remember when Nike made their last ditch effort to re-sign Kevin Durant? Well, the latest star athlete to get a potential offer matched by Nike that was made by a […]

Air Jordan
May 10th, 2017 | Cordell

Jordan Brand Signs Guo Ailun Their First Chinese Basketball Player

  Perfect way to celebrate the 20th anniversary since embarking on the journey to the Greater China region. Welcome to the family (well not my family) but the Jordan Brand […]

Air Jordan
May 9th, 2017 | Cordell

Don C x Air Jordan 2 ‘Artic Orange’ Officially Unveiled

The Don C x Air Jordan 2 “Artic Orange” is a special release. In the past the colorways for Don C’s collaboration with Jordan Brand, utilizing the luxury geared-fashion forward, […]

May 4th, 2017 | Rob Lopez

Lonzo Ball Unveils his First Signature Sneaker Starting at $495

Lonzo Ball is a prospect that many coined as a top three talent in the upcoming 2017 NBA Draft. The point guard out of UCLA by way of Chino Hills […]

Lonzo Ball Basketball
May 2nd, 2017 | Caleb Cottrell

Lonzo Ball’s Future Shoe Could Cost $200

The Lonzo and Lavar Ball stories continue to get better and better. From Lavar saying Lonzo will be worth more than Michael Jordan, to only wanting to play for the […]

April 20th, 2017 | David Morrow

Longtime Nike Exec: LaVar Ball “The Worst Thing to Happen to Basketball in the Last Hundred Years”

Nike executive George Raveling is – to put it mildly –  not a big fan of LaVar Ball: Wow, veteran Nike exec George Raveling on LaVar Ball: “The worst thing […]

April 20th, 2017 | Cordell

adidas Yeezy Boost 350 V2 ‘Cream White’ – Release Date

  Yeezy Season continues. Or did it ever end? Well with Spring officially here it appears the one and only Kanye West has a new colorway on deck. Here we […]

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