When the Parent Company typically makes news, board member Shawn “Jay-Z” Carter is usually involved. This time around, Troy Datcher is the primary newsmaker. Datcher has been named the company’s new CEO, making him the first Black CEO of a major public U.S. cannabis organization. Meanwhile, current CEO Steve Allan will move into a different role with the company, but he will assist in Datcher’s transition.
“I’m truly honored to be at the forefront of shaping the future of the cannabis industry with The Parent Company,” Datcher said.
“This is a tremendously strong company that is poised for continued growth and we have a unique opportunity to disrupt a sector that has disproportionately impacted communities of color – including my own – for far too long. This is a chance to partner with cultural powerhouses like JAY-Z and Desiree Perez to rectify the wrongs of prohibition, eradicate antiquated laws and create a new cannabis infrastructure rooted in diversity, equity and justice for our communities. Together, we can shape a legal cannabis industry that is reflective of our entire culture in California and beyond.”
Datcher has extensive experience working as the director of NASCAR Sponsorship at Dougherty Racing and the national sales account manager at The Procter & Gamble Company. Most recently, he worked as the senior vice president and chief customer officer for The Clorox Company.
We look forward to welcoming @TroyDatcher to the team as our new CEO – "His leadership, expertise and perspective gained at such a prominent & enduring organization will be a significant advantage as we look to build the first 100-year company in cannabis" https://t.co/Is86IDpnLS
— The Parent Company (@theparentcom) August 16, 2021
