Certainly, this time last year, majority of us wouldn’t have been able to predict that the 2020 music festival circuit would be nonexistent. Being hit hard due COVID-19’s worldwide spread, festivals like Roots Picnic have found themselves revamping, if not completely postponing to 2021.
Originally slated to take place on May 30, moved to August 1, and now waiting for a 3rd rescheduling, all isn’t lost for Roots Picnic. While a new date is to be determined for live showings, a virtual experience will be taking place on Saturday, June 27! Teaming up with Michelle Obama and her When We All Vote nonprofit organization, the power of music and more will prevail.
Shifting the focus to encourage viewers to exercise their right, the 13th Annual Roots Picnic virtual experience will be backed by the likes of SZA, Lil Baby, H.E.R., Kirk Franklin, Snoh Aalegra and more with performances. Michelle Obama, Kerry Washington, Janelle Monae and other notable names are slated to make appearances, as well.
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This year, in partnership with Michelle Obama’s (@michelleobama) national, nonpartisan nonprofit organization, When We All Vote (@whenweallvote), The Roots (@theroots) are launching the 13th Annual Roots Picnic (@rootspicnic) as a virtual broadcast experience on Saturday, June 27th, exclusively on YouTube. The event is Executive Produced by Shawn Gee (Live Nation Urban), Ahmir “Questlove” Thompson (@questlove) Tarik Trotter (Two One Five Entertainment) (@blackthought) and Dan Parise (DPS). Hosted by Questlove, Black Thought and Michelle Obama, the picnic will be filled with amazing performances by a diverse group of young, highly popular hip hop, R&B and gospel artists with the goal of engaging and reaching 500,000 eligible voters. When We All Vote volunteers will sign up to text voters throughout the show through Outvote, a web and mobile organizing platform used to reach unregistered voters. In addition to music, this event will include pre-recorded segments with musicians, athletes, social media influencers, When We All Vote Co-Chairs and The Roots sharing one simple call to action, register to vote. Fans can subscribe to The Roots Official YouTube Channel and tune into the broadcast stream by hitting the link in our bio (yt.be/music/rootspicnic). The partnership comes from a shared ethos of wanting to reach the most underrepresented community of people when it comes to voting, black people between the ages of 21-35. Michelle Obama’s When We All Vote and The Roots have a common goal, to educate and inspire communities to use their voices and vote to make a difference. Starting TODAY and continuing throughout the broadcast, there will be a call to action to allow fans to register to vote at https://weall.vote/rootspicnic or by texting ROOTS to 56005.* Throughout the broadcast this will be available in the form of a link in the live chat section allowing fans to register to vote in real time while enjoying the show. We look forward to this celebration with you! ??
Hosted by Questlove, Black Thought, and Michelle Obama, a good time and important information will be gelled all into one. Be sure to tune on on June 27 at 8 PM EST.