Pusha T debuts collaboration with sportswear fashion brand Adidas during Coachella.
The Grammy nominated rapper’s ties with Adidas go back to 2014 when the King Push series came alive. The upcoming collaboration features the Ozweego, a crisp white sneaker with leather and mesh details. An off-white, almost beige, and grey sole finish the design.
The cocaine white kicks stay true to Pusha T’s elite drug dealer brand. He even brought the snow to the Coachella desert, as proclaimed on Instagram. Shared on social media as #NoseCandyMandy, the King Push Ozweego’s potentiall kick off a second surgical summer for Pusha T.
Pusha T and Adidas announced an extension of their creative partnership February 2019. The brand also partners with Beyoncé, Kanye West and Pharrell.