In the coming months, there will be a major shift in the world of college sports. The NCAA is changing its rules to allow college athletes to profit off of their name, image and likeness. These changes will allow college stars to sign certain endorsement deals and make additional revenue. In reparation for these changes, a number of college athletic departments have partnered with different companies to ensure that each endorsement complies with the new NCAA guidelines. One of the many companies that athletic departments have started working with is a sports tech company called Opendorse.
Opendorse has just landed a major deal. The sports tech company has finalized a deal with Twitter that will allow college stars to profit from video content posted on the social media site. With that said, the video that is used for profit cannot come from their respective schools or their broadcast partners. Texas, Ohio State and LSU have already signed on to work with Opendorse.
“This fall when a college sports fan is scrolling through Twitter, they’re going to see a video from their favorite student-athlete and that video could be that athlete providing a postgame recap. Their thoughts on the game they just played. The fan hits play on that video and they will see a five to 15 to a 30-second advertisement before the video plays,” Opendorse Co-Founder Blake Lawrence said.
“The difference between that video this fall and that video today is that video this fall will result in compensation directly to that student-athlete.”
Today we announced a partnership with Twitter to enable student-athletes to (soon) monetize videos on their platform. @Opendorse x @Twitter
The NIL era is a month away.
This journey started a decade ago.
— Blake Lawrence ? (@Blake_Lawrence) June 3, 2021