The NBA and MGM Resorts International, making the latter the official gaming partner of the former. From the press release:
MGM Resorts International (NYSE: MGM) and the National Basketball Association (NBA) announced today a new multi-year partnership that will make MGM Resorts the official gaming partner of the NBA and WNBA. The announcement was made this afternoon by NBA Commissioner Adam Silver and MGM Resorts International Chairman & CEO Jim Murren in New York City.
This historic partnership will bring millions of NBA fans and MGM Resorts guests together through an innovative collaboration that will open new and exciting opportunities to engage with each other’s world-class brands and products. The partnership is the NBA’s first with a sports betting operator in the U.S. and is the first of its kind between MGM Resorts and a major professional sports league.
As part of the partnership, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts’ land-based and digital sports betting offerings throughout the United States.
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MGM Resorts and the NBA will also partner on best-in-class practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing.
The NBA and MGM Resorts will also work together to create a series of integrations across NBA platforms, including a special digital content series.
MGM Resorts will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across MGM Resorts’ sports betting platforms.
In May, the Supreme Court lifted the federal ban on sports gambling.
MGM Resorts International’s shares rose 2.5 percent following the announcement.
