The NBA, Turner Sports and Twitter announced yesterday that a live streaming deal had been made. The service will provide fans in the United States with a new viewing experience that’ll be made available on Twitter.
? #NBA, Turner Sports and @Twitter today announced a live streaming deal that will provide fans in the United States with a complementary experience on Twitter (via @NBAonTNT) for 20 NBA on TNT games this season. ?
— NBA (@NBA) January 9, 2019
The service will showcase 20 games provided by NBA on TNT and will allow fans to watch through a single-player isolated camera view that’ll be available during the second half of each game.
During the second halves of those games, fans can watch the action through a single-player, isolated camera view.
— NBA (@NBA) January 9, 2019
Viewers will be able to vote on Twitter for which player they would like to watch the game through. This service will be available during the regular season, playoffs and 2019 All-Star game.
Fans will vote on @Twitter for the player they want to see featured during the live stream of select regular-season and #NBAPlayoffs games airing on TNT as well as the 2019 #NBAAllStar Game.
— NBA (@NBA) January 9, 2019
The live stream will debut during the 2019 NBA All-Star game on Sunday, February 17, with an ISO-CAM of a fan-voted player.
Fans will vote on @Twitter for the player they want to see featured during the live stream of select regular-season and #NBAPlayoffs games airing on TNT as well as the 2019 #NBAAllStar Game.
— NBA (@NBA) January 9, 2019
The select regular-season and playoff games will be released at a later date, along with the ‘exclusive’ commentators that’ll provide analysis during the ISO-CAM view.
The schedule of regular-season and #NBAPlayoffs live streams will be announced at a later date, along with exclusive commentators who will provide analysis for this second screen offering.
— NBA (@NBA) January 9, 2019
This is just the most recent attempt of the NBA getting fans more involved with their product. In mid-December, the NBA announced that they had partnered with Google to help make All-Star voting more accessible to fans. The partnership allows fans to vote by searching their favorite players on Google and through the Google Assistant.
