NBA Announces New Isolated Camera Focused on One Player | Def Pen
Adam Silver (Allen Berezovsky/Getty Images)

The NBA, Turner Sports and Twitter announced yesterday that a live streaming deal had been made. The service will provide fans in the United States with a new viewing experience that’ll be made available on Twitter.

The service will showcase 20 games provided by NBA on TNT and will allow fans to watch through a single-player isolated camera view that’ll be available during the second half of each game.

Viewers will be able to vote on Twitter for which player they would like to watch the game through. This service will be available during the regular season, playoffs and 2019 All-Star game.

The live stream will debut during the 2019 NBA All-Star game on Sunday, February 17, with an ISO-CAM of a fan-voted player.

The select regular-season and playoff games will be released at a later date, along with the ‘exclusive’ commentators that’ll provide analysis during the ISO-CAM view.

This is just the most recent attempt of the NBA getting fans more involved with their product. In mid-December, the NBA announced that they had partnered with Google to help make All-Star voting more accessible to fans. The partnership allows fans to vote by searching their favorite players on Google and through the Google Assistant.



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