
Jay Williams will look to expand his media imprint in the new year after landing a new deal with NPR. Beginning next month, Williams will host NPR’s latest podcast offering, The Limits. As described by Williams and NPR, the podcast will explore “how some of today’s biggest personalities navigate the personal-brand-as-celebrity dynamic––for all of its hardships, vulnerabilities, and rocky paths to success.”
“In this podcast I want to talk about how we define those limits and what it means to exceed them,” Williams said in a press release last week.
“Each week we’ll talk to people who have done just that: overcome limits and achieved great things.”
Williams’ new endeavor will not pull him away from his role at ESPN. He will continue to host his morning radio show, Keyshawn, J Will & Max, and make recurring appearances on shows like First Take and SportsCenter.
The Limits will debut on January 4, 2022. Check out the teaser below.