Instagram is one of the best-adapted platforms for business promotion and running. Just recently the network implemented some special features that make shopping accessible and easy both for customers and business owners. But creating a good marketing campaign is quite a challenge on Instagram, due to the high level of competition and extreme requirements for creativity.
Building up the awareness of the brand on this platform is a tough task too. Users meet a huge variety of designs and forms, which is why standing out is more complicated. However, it is still possible to increase the awareness of your brand using Instagram. You would only need to know some tips and techniques, and here you shall find them.
A Few Words About Paid Services
The topic of purchasing stats is more than controversial, and officially, it is illegal to use on any platform, including Instagram. Nevertheless, it is no secret that many brands and nonprofits are using that to reach certain goals they have set. It can be practically guaranteed that the thought about buying yourself a boost to stats has crossed your mind because it seems to be a simple solution.
But to make the purchase work, you must set the right goal and already have a somewhat following base. Remember that paid metrics can never substitute the numbers that you gain organically. You may use ig likes from services like king-likes.com only when there is a goal to add up the heat to a certain post and make users notice it among others.
If you simply want to look at beautiful digits in your Highlights, using paid services would be a waste of time and money. Set the proper goals, and always go for increasing organic results.
Sounds like nonsense to you? Well, then you will have to catch up with the modern perception of a brand. Nowadays people are interested not only in products you sell. They want to know the values of the brand, your inspirations, and ideas. And Instagram is a perfect ambassador for improving the bond between brand and customers.
• Through visual components, you may share your vision and brand values.
• And social component, like comments and direct messaging, is your way to connect with every potential buyer in a more personal and hearty way.
The number of brands in each niche is incredibly big, so today the market is won by businesses that put effort into taking care and communicating with their clients. Show that you are not a soulless corporation, demonstrate care and sincere interest in your clientele, and the positive result will come quickly.
Stick The Content To Your Industry
Even though it is recommended to share some personal inspiration and ideas, it is still matters if you stick to the theme. When users open your profile on Instagram, they should be able to understand immediately what your brand is about. Simply talking, if it is shoes, then your major part of pics should be shoes. The obstacles and details are what make the whole aesthetic. And this is the field for your creativity.
The uniqueness of content is what catches the interest of any potential buyer on Instagram.
That’s where you should put in all your personal inspirations and brand vision. Make users see your product the way you see it, and let them understand your message through detalization, colors and forms.
Make Your Profile Discoverable
Pretty enough to say about this matter. If you want people to remember your brand, it has to be simple for them to find. Make sure you use proper hashtags, category of profile, and if your username is easy to spell and memorize. It is very important, because users usually are following a lot of profiles, and many of them are different brands. So through username and branding, you are securing that a user can find your profile anytime with the memory anchors. Here are some tips on branding:
• Come up with a simple and distinguished color scheme. Avoid too complex tones and learn about complementary colors, to catch the eye of your customers.
• Create a name that reflects your brand idea and yet isn’t too complicated to pronounce and spell.
• Create a logo and put it on your pictures in subtle form – this will make your content more discoverable and recognizable.
Investigate The Competition
There’s nothing too bad about looking through what your competitors are doing. Instagram is a huge marketplace, and there is a place for everyone – in fact, users can follow many brands from the same niche, just to have a wider choice or to compare the products. Also, analyzing profiles of your market rivals can help you to avoid mistakes, find the latest trends, and improve your performance. Pay attention to things like:
• Communication manner
• How problematic situations are solved
• The overall level of activity on the profile
• Reaction of the public on different types of posts, etc.
Basically, this is research you have to do, to provide yourself an effective strategy and also develop your own style.
Encourage User-Generated Content
There’s no picture more delightful for a business owner than seeing their product in motion. Social media, and especially Instagram is a perfect generator for creative feedback. And for your potential customers, seeing other people sharing their experience with your product is another proof of its value. So, let your followers/customers express their creativity with your production.
• Ask buyers to share Stories and posts involving your product
• Offer a special discount or present for the next order, if people share their feedback online
• Repost and show appreciation for the user-generated content you get
• Always ask permission if you are going to use the photos your clients send you
• Hold a photo or video contest, that involves your product, and don’t forget to highlight it on the platform.
Increasing awareness of your brand on Instagram has to be a significant part of your strategy because it is closely connected to other spheres of your activity online. Share what methods do you use for that purpose!