It’s no secret that music is one of, if not the most, rapidly changing industries. Marketing and business tactics aren’t the only things shifting or revolving day by day. In recent months, the world has propelled Jersey Club and Baltimore Club tracks up the charts. Meanwhile, drill artists are exploring the sounds and production of House and Jazz. Now, the world is looking toward the best thing out of Victorville, California. No, we’re not talking about lightweight contender Ryan Garcia. We’re talking about Genia, a multi-hyphenate creative who has the potential to shake things up in this rapidly changing collection of sounds, ideas and personalities that we know as the music industry.
What better way for a new artist to introduce themselves than to drop a song called “Introducing” and direct the video for it? Genia immediately stands out on the celebratory track. From the moment the beat drops, she’s dropping bar after bar over the soul sample production like she’s a rapper in New York during the early 2000s. On the other hand, she’s doing this with a range of vocals and melodies like she’s signed to LVRN. All the while, the visuals are taking Genia through her hometown of Victorville.
With nearly 200,000 views on her introductory visual, it’s safe to say that the secret is out. Genia is here and it doesn’t look like she’s leaving anytime soon. Check out the “Introducing” video from Genia below.