Creativity and ownership of our own products is a luxury of the tech age. Today, consumers can customize everything from their favorite pair of sneakers to their homes. With the amount of control that we have over our own consumer experience, there is a brand giving you control over your own personal items.
Deejo is bringing creativity, customization and personality to your very own pocket knife. Similar to the way you can design and customize your very own sneakers, Deejo allows anyone to design their very own pocket knives.
Deejo’s product line is one of the most unique of its kind. With eight different colors, three different wood options and countless ways to tattoo your knife, Deejo offers an endless number of possibilities. Best of all, Deejo puts everything in your hands. Thanks to the official site and online instruction, consumers can tattoo their knives a number of different ways.
Beyond the appearance, Deejo offers a product that is both functional and sleek. Their designer pocket knives weigh a little than the letters they can be used to open. In addition, these knives offer functional use for hiking enthusiasts an your average everyday person. Moreover, the knife is designed for as many different everyday uses as possible. Co-founder, Luc Foin, “leads product design and development with a pencil in hand and an eye for detail.”
As described by Deejo, “Deejo creates for you different universes, so everyone can have a knife that resembles him or her. Themes to inspire you to travel, dream, and draw from your heart your deepest passions.” Furthermore, each person can get the knife that resembles them.