A$AP Rocky is the featured presenter in Fenty Skin’s latest digital ad. The Harlem native can be found promoting the brand’s Lux Balm as a portion of his Pharrell-produced single, “RIOT,” plays in the background.
“Nah, this ain’t lip gloss,” he raps.
“[I’ve got] lux balm up in my palm. [It’s a] new collab with my baby’s Mom.”
Fenty Skin’s Lux Balm is described as a “juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter [that] brings dry lips back to life with instant hydration.”
“It’s slim, slick [and] easily slips into your pocket, so you can keep it on you wherever you go,” the brand’s Instagram post reads.
A$AP Rocky and Rihanna may not only come together to create a family and promote beauty products, but they also might get in the studio to work on new music. During a recent interview, he told Complex that he’s “always down to [collaborate] with [his] partner.”
“She’s a phenomenal creative. Yeah, there’s a lot of things we’re going to collaborate on,” he said.
“There’s a lot of things to look forward to.”
