Influencers are strong brand allies. However, these collaborations need a completely new approach to marketing. Boasting of passionate fans dying for good quality content and millions of engaged audiences, YouTube creators have come up with established channels for all those brands looking to run advertisements. Increasingly, the influencers on YouTube are becoming greater partners for detailed collaborations. Initially, the brands are enthusiastic, knowing that this digital age is the answer to endorsement and celebrity marketing. But then there are thorny questions to answer. These include:
• Should I go for product placement or endorsement?
• What is it doing for my business?
These days, almost every business brand is opting for influencer marketing without even knowing whether the influence will work. The same goes for fashion brands as well. Here, we will try and understand how the top influencers in the market are scaling their fashion
brands with the use of YouTube marketing and videos.
Influencers are Sharing Branded Videos on YouTube
Creating a intro video for YouTube is fast becoming one widely circulated internet-based platform. The introductory videos on YouTube are four times more engaging in comparison to text content. You would be amazed to know that a 1-minute video on YouTube is equal to around 1.8 million texts. Approximately 57% of customers are of the view that YouTube videos give them the confidence to buy a product or service because they are assured of their quality. This is one of the major reasons the top influencers have taken on the path of sharing branded videos. And these are driving good sales as well.
YouTube Marketing with Case Study Videos
More and more influencers in the market are indulging in YouTube marketing by creating videos of case studies. These videos even have good calls to action as the outro. The pioneers in the market are found making the effective use of the outro maker at www.videocreek.com/make/outro-maker for creating spectacular endings for their videos.
Adding clear CTAs to their YouTube videos is helping them get the perfect feedback from their videos. This is also helping the audiences in trusting the influencers without considering the videos to be a sales pitch.
Big drivers of the market are seamlessly presenting their offerings in a bold new light while having a grip on classic aesthetics at the same time. They now have a clear idea of the most significant features of a YouTube marketing video.
These are virality and hook, and they are working well on both these features. No individual likes to sit through boring videos. Hence, influencers create emotive videos that can intrigue, shock, and wow the audiences instantly while making a real impact.
Big Fashion Brands are Creating Videos for Entertaining the Audience
You might be knowing that YouTube is a site with more than 1 billion users, right? It serves as this massive podium for fashion brands when it comes to showcasing their products Nevertheless, many individuals refrain from watching these advertisements that merely feel like ads. So, it is not feasible for the brands to simply post their TV advertisements on YouTube.
Top names in the fashion industry have already figured out that they should work on elevating the quality of their video content. They must create videos that are not just about selling products.
Hence, they are now creating videos specifically designed for entertaining the audiences. Subconsciously, the people watching these videos are exposed to the brand logo, name, and significant marketing messages placed in regular advertisements.
Top influencers in the market are fast following this YouTube marketing approach and are thus gaining huge followers and greater amounts of views.
Title and Tag Videos Are All the Rage
Some of the most influential names in the fashion industry are found naming the titles of their YouTube videos as per descriptive search terms. They are also working on coming up with titles that are desirable for the YouTube viewers and also for search engine rankings.
They are found playing around with Google Keyword Optimizer to get hold of the most well-known and attention-grabbing search terms. The brands even use YouTube video editor for effectively editing their videos, so the viewers find them attractive.
This is considered one of the most effective ways of building clicks and, of course, awareness of the video content.
Partnering with YouTube Stars
This is one of the latest trends being used by major fashion brands to market their products and services on YouTube. The brands are fast partnering with YouTube stars and engaging them in giving reviews about their exclusive products.
YouTube stars adept at marketing different products and services are quickly becoming hired by the companies to provide their efficient services.
Using YouTube Videos for Announcing Discounts and Specials
YouTube serves as one of the most excellent spaces for announcing sales, specials, and discounts. This helps in building the support and trust of the audiences.
YouTube videos are largely being used to display product codes and descriptions for the fans who are avid followers of a certain brand. This has helped many fashion brands in grabbing the attention of even the new audiences.
Cross-Platform Marketing and Promotions
Big fashion brands efficiently use YouTube videos and marketing and get them connected to the other social media channels for promotions. This has made way for cross-platform promotions that, in a way, help with large scale marketing of a product or a service.
Parting Words
Major market players of the fashion industry need to continue capitalizing on videos and YouTube marketing as they have far-reaching power.
YouTube videos help in circulating brand names in an extremely fast and efficient manner while helping individuals garner interest in purchasing a certain product or service.
Using YouTube marketing and videos is considered a smart but challenging way of gaining loyal consumers across the market. This is a very streamlined, influencer marketing plan that helps fashion brands in gaining huge returns on investment.
The use of branded videos and user-generated content is helping top names in the industry make major influences!
