“Teflon Don, that’s the album of the year right now, I don’t care what it sold,” MTV News’ Shaheem Reid said during the Hottest MCs roundtable. “From ‘I’m Not a Star’ down to [‘All the Money in the World’], ‘Tears of Joy,’ it just really grips your soul when you hear him having the foresight to bring Cee-Lo back. Cee-Lo was singing his heart out. I feel like I’m in church.”
“A lot of artists make trendier records, and those trends come and go,” MTV News supervising producer Sean Lee said. “But as far as records and art that’s gonna stand the test of time, that’s what Ross is doing.”
“B.M.F.” was big at urban radio, hitting #6 on the Billboard Hip-Hop Songs chart. It was almost impossible to not hear it bumping from a car stereo everywhere you turned.
“It has legs like a track star,” MTV News senior writer Jayson Rodriguez said. “All summer, it’s been rocking. Whether in the ‘hood, you hear it banging, [or] opening the BET Hip-Hop Awards. “So it got the ‘hood with that record, but [also] big-production performances.”
“It’s a hard record,” MTV Jams’ Tuma Basa said. “There’s no formulaic syrupy hook on it. It’s not some big-branded producer putting his name all over the beginning of the song.”
Indeed, the production on “B.M.F.” was so heralded that the beatmaker behind it, Lex Luger, became the flavor du jour, even getting recruited by Kanye West (“See Me Now”). –