While James Harden is the face of adidas now especially with that massive contract, he has a lot to prove. Not only as the leader of the Houston Rockets but he has to prove that he can be the face of a brand like adidas who looks to believe The Beard can be that person to usher in a new perspective on their basketball line. He doesn’t have a signature shoe yet but Harden and adidas obviously will get there soon.
First order of business is to dust off their shoulders of the hate and prove that being your own person who leads, creates lanes and never follows. Bringing us here for their very first commercial ad dubbed ‘Creators Never Follow’.
Check out the video below which is packed with some great highlights of Harden..
