In millions of homes across the country, viewers will be tuned into NBC News for the first Democratic Presidential Debate of the 2020 U.S. Presidential Election cycle. Candidates such as Cory Booker, Elizabeth Warren, Beto O’Rourke and many more will take to the national stage to vie for the votes of millions of Americans across the map. Meanwhile, the sitting U.S. President is making his voice heard despite the fact he won’t say a word at tonight’s debate.
Donald Trump’s reelection campaign has bought out a major advertisement on YouTube’s homepage during tonight’s debate. The campaign urges potential voters to text the word “BORDER” or “TEXT” to a specific number to show their support. According to The Hill, the advertisement will cost Trump’s reelection campaign approximately $100,000.
Trump’s digital campaign will not end tonight. The incumbent’s reelection campaign will see an increase in digital efforts during the remainder of the 2020 U.S. Presidential Election. Reports indicate that the campaign seeks to spend nearly $1 billion on digital marketing efforts during this election cycle.