TIDAL launched TIDAL Unplugged in February 2019 and after reviewing thousands of talented submissions, five Detroit based artists make the cut, winning a grant to cultivate their music careers.
The selected artists will use their new funding for professional training and one-on-one sessions, access to personalized resources, marketing, studio time and more. Each artist will produce three songs released through Equity Distribution and premiere exclusively on TIDAL and, each artist will have full ownership of their own masters. As the program closes, each artist will perform at a TIDAL Unplugged showcase.
TIDAL partnered with philanthropists Robert Nelsen and Mark Lampert to launch the life-changing program. In the future, the program will expand to other markets however Jason Kpana, TIDAL SVP of Artist Relations chose to kick-off in the Motor City with intention.
“Detroit has been home to so many iconic musicians, and the TIDAL Unplugged search gave us a glimpse into the multitude of bright, new talent in the region today. While we received many compelling entries, our winners, whose sounds range from R&B to folk to rap, rose to the top,” says Jason Kpana in a statement.
Now midwest musicians Laurie Love, Olivia Millerschin, Emma Guzman, Sam Austins and Raye Williams all have the chance to take their careers to new heights. With a variety of sound and style, although all based in Detroit the winners stand as a diverse class of artists. For more information on each artist including their submission videos, their plans for the grant and a taste of their music inspirations, click here.