Nipsey Hussle may not be physically present, but his entrepreneurial spirit lives on through The Marathon. Over the weekend, The Marathon Collective teased its plan to launch The Marathon Coffee. The teaser came equipped with a snapshot of the brand’s logo along with caption that reads, “Coming Soon.”
“[I’m] copping fasho I need me my cup of joe while I puff on Marathon,” one reply reads.
“Who needs Starbucks when we have marathon coffee?” another comment asks.
The Marathon is no stranger to expansion and diversifying its business endeavors. Most notably, The Marathon Clothing is the brand behind the iconic Crenshaw sweaters, t-shirts and hoodies along with other popular leisure and streetwear offerings. More recently, The Marathon has opened the doors to its dispensary, The Marathon Collective, in Canoga Park, California.
Moving forward, The Marathon has set its sights on Invest Fest in Atlanta, Georgia on August 23-25, 2024. During the three-day event, The Marathon Clothing will set up its first pop-up shop in more than 10 years. Also, The Marathon will host the first “Nipsey Hussle Business Grant” pitch competition. Out of a pool of 150 participants, the winner will receive a $100,000 grant to help elevate their business.
