In recent weeks, Apple has been in headlines for less than flattering reasons. Recently, the tech giant reported to shareholders that they could be facing severe losses due to a decreasing demand for iPhones in countries such as China. More recently, the tech company has been able to turn the discussion towards its newest iPhone model which is set to include more cameras. Adding on to Apple’s next moves, Apple is looking to position its Apple Watch in a new light in the near future.
In 2019, Apple hopes to position the Apple Watch as a piece of serious medical technological innovation. The product currently monitors electrical activity in the heart and tracks if you’ve fallen. According to a report from CNBC, Apple has reached out to multiple private medicare plans in hopes of possibly subsidizing the price of the watch. If successful, Apple could significantly knock down the price of the near $300 watch and make it more appealing to an entirely new audience.
Similar to Apple, Fitbit is looking to do the same. The San Francisco health tech company recently announced a partnership with the National Institute of Health called “All Of Us”.
Apple has yet to comment on the CNBC report.