The field of Twitter competitors is set to grow a bit larger this Thursday when Meta’s Instagram is expected to launch Threads. On Tuesday morning, The Verge Editor Alex Heath shared a video, which appears to show a listing for the Twitter competitor in Apple’s App Store. As for Android users, a listing also reportedly showed up in the Google Play Store over the weekend, but quickly disappeared.
Meta has not commented on reports of an impending launch, but the tech giant has unveiled a brief description of what users can expect. According to the app’s description, Threads is a “text-based conversation app” that brings users together “to discuss everything from the topics you care about today to what’ll be trending tomorrow.”
“Say more with Threads — Instagram’s text-based conversation app,” the app’s description reads.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
The forthcoming launch of Threads immediately follows Twitter’s decision to limit the number of tweets users can view each day. This restriction has been met with frustration by many users and an uptick in downloads for competitors like Mastodon, Bluesky, Spill and Spoutible. Now, Threads will enter the marketplace as arguably Twitter’s most formidable foe.
— Alex Heath (@alexeheath) July 4, 2023