January is notoriously known for being a slow month in movie theatres. Between cheesy rom-coms and award show season, there just isn’t enough promotional time for a movie to release in the first month of the year. Regardless, M. Night Shyamalan isn’t afraid. The 3rd movie in his ‘Glass’ superhero universe is already making waves and will reportedly debut for $105-120 million in it’s opening weekend.
Despite the mediocre reviews and it being released on Martin Luther King Jr. weekend, the movie will break the slow January streak for box offices.
“Glass” might not be establishing any new records, but its haul should rank among the best starts for a movie over the MLK weekend. Clint Eastwood’s “American Sniper” holds the title as having the best launch for both the month of January and the Martin Luther King Jr. holiday with $107 million in 2015. “Glass” could, however, surpass “Ride Along” as the second-best bow during the four-day weekend. Kevin Hart and Ice Cube’s buddy comedy pocketed $48 million during the same frame in 2014.
For those of you that might not know the full story behind Glass, here is a breakdown:
M. Night Shyamalan brings together the narratives of two of his standout originals—2000’s Unbreakable, from Touchstone, and 2016’s Split, from Universal—in one explosive, all-new comic-book thriller: Glass. From Unbreakable, Bruce Willis returns as David Dunn as does Samuel L. Jackson as Elijah Price, known also by his pseudonym Mr. Glass. Joining from Split are James McAvoy, reprising his role as Kevin Wendell Crumb and the multiple identities who reside within, and Anya Taylor-Joy as Casey Cooke, the only captive to survive an encounter with The Beast. Following the conclusion of Split, Glass finds Dunn pursuing Crumb’s superhuman figure of The Beast in a series of escalating encounters, while the shadowy presence of Price emerges as an orchestrator who holds secrets critical to both men.
