With the COVID-19 pandemic still affecting many countries around the world, most gamblers are choosing to play in online casinos to keep safe. The land-based casino industry has suffered tremendously due to the lockdown but online casinos have benefited and have recorded an increase in player traffic and gross gaming revenues.
Guest author Michael Vestersen shares four tips on how you can keep your casino business up to date with digital events. Learn more about Michael Vestersen.
Even though COVID-19 restrictions have eased and many land-based casinos have reopened to the public, online casinos continue to do well. The competition in the iGaming industry has increased significantly and iGaming operators have to leverage different digital strategies in order to stay ahead of the competition.
Digital events have been a serious money-maker for online casinos ever since the pandemic hit in 2020. While they are not as expensive to set up as live events, digital events still require the same amount of planning and attention to detail. If you want to get more out of your digital event, follow these four tips to maximize the audience for your online events.
Continually Update Your Online Casino
With technology changing so rapidly in the online gambling industry, updating your online and mobile casino is something that should be done regularly. Tech-savvy gamblers are put off by casino websites with outdated information.
Your online casino needs to be highly intuitive, easy to navigate, and mobile-friendly across multiple platforms. Another aspect of your website you should pay close attention to is your event calendar. Visitors who head to your site should be able to find information on all your upcoming events at a glance.
It’s not just technology that you need to update on a regular basis but also your content. Some online casinos get lazy and have old promotions and outdated news in their list of features news items. This can be a huge negative for the online casino brand as players get the impression that the casino is outdated.
Players in Denmark pay special attention to the latest news and updates at a Denmark-facing online casino. If you are looking for a reputed and safe online casino in Denmark, we suggest checking out website with casino reviews. Whether you have an online casino in Denmark or any other country, do ensure that both your content and gaming are up to date at all times.
Keep Your Social Media Sites Updated
Social media has transformed the way people access information today. If you really want to generate a buzz in the casino industry, you need to build a strong social media following across different platforms such as Facebook, Twitter, Instagram, and TikTok.
If you want to get the attention of social media users, keep your social media sites up-to-date with all of your upcoming events. Twitter is especially useful for this because tweets can be easily shared and retweeted to reach a wider audience.
If your online casino is holding a monthly series of slot tournaments, posting pictures of previous winners on your Facebook or Instagram pages will strongly encourage visitors to check out what you have in the pipeline.
Leverage Email Marketing
While the heydays of using email for all your communication needs are long gone, email marketing is still effective done right. If your casino targets a more mature player base, email marketing remains a great way to get your message out.
Contact lists of potential customers should be kept up-to-date and used to send out pertinent information about upcoming events. Remember that not everyone will open an email you send them, so it’s important to vary the subject lines of your emails and make sure they are compelling enough for recipients to open.
If you are struggling to come up with great subject lines, consider using a portrait of one of your casino’s most successful online promos as the link image for a campaign that will last from several months before the event until it is over.
On the other end of the spectrum, if your player base skews more toward the younger folks,
using text messaging to advertise your events is an excellent option.
They may have seen your social media posts but forgot about it. Messaging them via text is a friendly, non-intrusive way of reminding them about your digital event.
In addition, you can use text messages to promote your upcoming events in combination with emails. If someone opens one of your email messages and is intrigued by what they see, make sure there is an easy way for them to get in touch so that they can ask more questions or register for an event.
We suggest using all four digital media strategies to give your online casino business a boost!